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Update Your Website for COVID-19

By: Casey Preston

May 7, 2020

Is Your Business Up-to-Date with a COVID-19 Advisory Notice?

The COVID-19 pandemic is here and, while there are many safety measures in place, it’s hard to say when it will slow down and normal life will resume. With this in mind, it’s important for your business to acknowledge what’s going on in the world and address it in your communications. Why? It shows that your business cares about the latest threats to consumers. Failing to address COVID-19 signals that your business is out of date and out of touch.

Many smaller insurance agencies will be thinking about how they should communicate with their customers in these challenging times. Take a look at how to update your website for COVID-19.

Best practices for notifications

From a practical, best practice point of view, it’s best if a notification banner appears on your home page and across every page of the website. The banner should stand out so it is visible for all, and should address how your business is handling the pandemic. At a minimum, write about

  • The impact on customers
  • How employees are being protected through social distancing
  • How customer service will be affected
  • The location of changes to service (if any)

You can also include a list of frequently asked questions to take pressure off your call operators.

Take a look at DGM Agency and Tompkins Insurance Agencies for examples of the banners we have created with a fast turnaround response.

Notifications on other channels

It’s also crucial to update your social media outlets since they are often used for customer service. If your insurance agency has a physical office (or several), this is particularly important. Update your Google My Business, Facebook, and LinkedIn account. 

Blogs

Blogs are a great way to get a chunk of information out to your client base and potential customers quickly. You can choose to create blogs on how insurance policies will be affected by the pandemic as well as tips on how individuals can stay safe and healthy. Our writers are brimming with ideas on how to create relevant content for your insurance agency!

At Stratosphere, we are fortunate enough to have a completely capable remote team and suffer no disruption to business or services. We continue to handle an unprecedented volume of calls. We appreciate your patience during this time.

Need a responsive team to ensure your business stays up-to-date with relevant changes?  Contact the professionals at Stratosphere on (818) 338-6700 or by emailing info@joinstratosphere.com.

Website Design

 Casey Preston

Casey Preston

The CEO of Stratosphere, a true end-to-end insurance marketing company. Our team of industry marketing experts is dedicated to increasing our clients’ brand awareness online through the power of custom web design, reputation management, SEO, content creation, social media marketing, SEM, email marketing and more!

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