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Frequently Asked Questions (FAQs)

Below are some frequently asked questions from existing and potential clients.

Insurance Marketing FAQs

You should focus on building brand awareness to generate organic leads. Email marketing can also be used to get in contact with your target audience. Establishing a strong online presence is important because this is the best way for your business to reach a large number of people.

An insurance value proposition is a marketing statement that your agency gives to explain how clients benefit from buying your policies. Your statement should be direct, concise, and offer strong arguments to convince the reader to use your services.

Search Engine Optimization (SEO) is a technique adopted by online platforms to drive organic web traffic. SEO tactics highlight relevant keywords in your insurance website to ensure that your site is performing well on search engines and is visible to individuals looking for insurance services.

You can monitor the success of your SEO strategy by analyzing various engagement metrics. For instance, the number of visitors that your website gets each day, the amount of time each visitor spends on your site, and other website interactions can tell you if your SEO strategy is working.

The main objective of SEO is to generate organic online traffic for your website. The most important aspect of every SEO strategy is the content featured on your site. When your content is original, relevant, and high-quality, your site will rank better on search engine result pages. The better your site performs, the more visible and attractive your agency will be online.

A buyer persona is essentially a description of your ideal buyers. It is a carefully-crafted, semi-fictional description based on real data obtained from potential as well as existing customers. For example, buyer personas often take data on buying behavior, sales patterns, client preferences, and other factors into account.

Yes, our writing team has years of experience specializing in insurance content. Their familiarity with the industry sets them apart from less-knowledgeable writers who can only produce generic content. Our writers are trained to fulfill a variety of content needs, from blog posts to website copy to agency newsletters and more.

Because reputation is everything in the insurance industry, we employ a dedicated team to manage all of our clients’ websites and online platforms. Additionally, our specialized insurance reputation management software ensures that when a client looks up your agency, only honest and relevant reviews are displayed.

There are various ways that you can measure the ROI you receive as one of our clients. Your website’s engagement metrics and the number of people who fill out quote forms on your site are two examples of how you can track your returns. For updates on your site’s performance, do not hesitate to contact us. We are always available to address your questions and concerns.

Website-Related FAQs

Having video content on your website encourages users to spend more time on your site and boosts user engagement rates. Videos are a great way to educate your audience about your products and services while keeping them invested and entertained.

You should update your website's dynamic content at least once a week. We also recommended that you update cyber-security tools and plugins every 15 to 30 days. Other website elements like page styling, navigation, video content, and other e-collateral should be revised every 30 to 60 days. You should also review and revise copyright, privacy, and legal information on your website at least once a year. Finally, your insurance website should be redesigned every 24 to 36 months to ensure it aligns with the most updated key performance indicators.

Our design team has experience working with a wide variety of businesses, ranging from small, independent ventures to large-scale organizations. Our affordable prices, scalable services, and high-quality work, ensures the complete satisfaction of every client, regardless of size or scope.

Our team of experts has years of experience serving the web design and digital marketing needs of the insurance industry. Throughout our time in business, we have created beautifully-designed websites and result-driven digital marketing strategies for some of the biggest names in the insurance industry.

In today’s digital world, insurance agencies cannot afford to skip out on creating a company website. Because most people begin their search for insurance services online, not having a site means that your agency will be invisible and easily overlooked by potential clients.

Being mobile-ready means having a website that can be accessed on all mobile devices, including smartphones and tablets. If you want to draw more traffic to your site, it must have a mobile-ready display that offers easy access to all the content on your website, no matter what type of device the website visitor is using.

Responsive web design means that the website can adapt to and function properly on screens of every size. Website uniformity should be maintained across all possible devices, including desktops, laptops, and mobile phones, so the user does not have to zoom in or adjust the site.

The Americans with Disabilities Act (also known as ADA) is a law that was enacted to protect people with disabilities from discrimination. It is advised to make your website ADA compliant so that it is accessible to customers, regardless of ability.

Service-Related FAQs

Absolutely! We offer customizable digital marketing packages based on your needs and budget. Please speak to one of our team members to put a personalized marketing strategy into place.

Yes, we do. While we focus on generating organic web traffic and leads through SEO, we also offer pay-per-click (PPC) and online display advertising services. Additionally, we provide add-on services such as email marketing, website management, and many more. So, no matter what you need, we can assist you.

Account-Related FAQs

As a full-service insurance marketing firm, we handle all your digital marketing needs from start to finish. All you need to do is contact us—we will handle the rest.

Our attention to detail, exceptional customer service, and insurance expertise set us apart from other marketing agencies. With countless satisfied clients to date, we are sure that our personalized approach to insurance web design and digital marketing is better than all the rest.

At Stratosphere, you set the schedule. While most of our clients meet with us once or twice a month, we do not require our clients to meet with us unless they want to. Feel free to request a meeting at any time, and we will make ourselves available.

For your convenience, we offer various methods of conducting meetings. Whether you want to hold a meeting in-person or online via video conference, we are happy to accommodate your preferences.

We require your consent when making important decisions, such as approving website designs, site layout, and page content. However, we understand that you are busy and may not be available to make these decisions. This is why you can choose someone from your team as your representative. We will communicate and coordinate with your representative to save you time and effort.

We will keep you updated with monthly reports that include information such as sales figures, income generation, keyword rankings, website performance rankings, and other important metrics. Our reports are always precise and organized for ease of understanding.

Yes, we have several certifications and affiliations from high-level institutions and A-rated companies. So, you can rest assured that you will receive the highest quality of care and service from our team of experts and consultants.

Price- Related FAQs

Usually, our insurance clients start to see results within 6 to 8 months of beginning their marketing campaigns. However, results are variable and can change from company to company. Your turnaround time is dependent on various factors such as the type of marketing package you have selected, your specific target audience, the quality of your competition, and so on.

The price of your website depends on several factors, including the purpose of the site, site set-up, layout, and any special requirements. Speak to one of our team members to learn about our competitive website pricing.

We offer a wide array of web design and digital marketing solutions to fit every need and budget. While our more in-depth packages do cost more, they are a smart investment if you want to improve brand visibility, drive web traffic, and generate more leads for your insurance agency.

At Stratosphere, there are absolutely no hidden costs or additional charges. We maintain transparency in every transaction.

While we do our best to keep our prices as competitive as possible, the wide range of services that we offer and the personalized attention that we give each project does come at a cost. However, our results show that our services are worth investing in. Give the Stratosphere team a shot, and we are sure to exceed your expectations.