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How Customer Reviews Impact Insurance Sales

By: Casey Preston

January 16, 2020

Do customer reviews make a difference in sales?

In today’s digital age, more people are looking up brands online before choosing to work with them. That means a potential consumer checks out your website, social media, and reviews probably before they even talk to you – so it’s wise to make sure all of these pages are on point!

When looking for an insurance agency, people want to work with a reputable brand with positive reviews. Over 87 percent of buyers are influenced in their buying decision by reviews, yet insurance agencies often overlook the importance of maintaining a solid review history.

The Power of Online Reviews

The ability to review almost any brand online has changed how consumers shop. A prospect now has access to unbiased opinions along with the experience of real customers. More than ever before, reviews empower buyers in their purchasing decisions.

Not only do online reviews impact prospective buyers, but the overall reputation of the brand can be affected for better or for worse. Luckily, even negative reviews can be dealt with and used to promote your insurance agency.

Harnessing the Power of Reviews

  • Ask customers to leave reviews. Simply ask customers to rate and review your insurance agency. Remember to leave direct links so that writing up a review is quick and easy.
  • Use Facebook. It’s one of the best places to encourage reviews because it is easy to keep up with and respond to customers.
  • Create an incentive. Offering a discount or other special gift will increase your chances of getting more reviews.
  • Include reviews on your website. Highlight why consumers enjoy interacting with your company to provide insightful information for guests on your site.

Customer Reviews Impact Your Insurance Sales

No one wants to work with an insurance agency littered with bad reviews. The more positive reviews you get, the better. But even good customer service can turn around a negative review, and potential customers want to see that online.

These are some of the things that you can do to make your insurance marketing more competitive. Not sure how to revamp your site? Then turn to the experts at GTK Analytics. From website design and development to original content creation, our experts are ready to meet your every digital marketing need. Contact us to get started today.

Digital Marketing

 Casey Preston

Casey Preston

The CEO of Stratosphere, a true end-to-end insurance marketing company. Our team of industry marketing experts is dedicated to increasing our clients’ brand awareness online through the power of custom web design, reputation management, SEO, content creation, social media marketing, SEM, email marketing and more!


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