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How You Can Improve Your Local SEO Ranking

By: Casey Preston

March 24, 2020

Try out these tips to help your insurance website perform better on local search engine results.

If you are running an independent insurance agency, then you probably rely heavily on local clients.  However, you may be struggling to reach your target audience, especially with big-name insurance companies in the mix. This is why having a strong local SEO strategy is so important.  When your website is optimized correctly, it is much easier for local clients to discover your site. But how can you make the most of local SEO?  Try out these local SEO tips for your insurance agency.

  • Focus on the Quality of Citations

    In the past, it was important for agencies to be listed on as many online directories as possible.  However, recent changes have affected how listing directories value citations.  Now, the quality of your agency's citations is more important than the quantity of citations.  To make the most of your agency's listings, make sure it is featured on tier 1 sites, such as Google, Apple Maps, Bing, Yelp, and Facebook.  The information on these sites should be accurate and relevant.  Once you have claimed your agency on tier 1 directories, you should look to tier 2 directories, like Foursquare and TripAdvisor.  Smaller, tier 3 sites are no longer relevant, and you should not waste your time claiming these listings.

  • Generate Reviews

    Online reviews are one of the most significant factors affecting how your agency ranks locally.  Recent studies have shown that companies that respond to client reviews experience a boost in ratings, as well as an increase in the number of reviews they receive.  Because reviews account for 15% of how Google chooses to rank your agency, you make sure that you quickly respond to as many client reviews as possible.  As an added bonus, when you respond to reviews, you also have the opportunity to highlight additional ranking keywords for your agency.  This, too, will boost your ranking on local SEO results.

  • Concentrate on Organic SEO Results

    Many people forget that organic SEO strategies also help with your local SEO results.  This is why it's so important to make sure that your insurance website is optimized according to the best SEO practices.  Please note that optimizing your site for organic SEO results is not a one-time job.  It requires continuous work and website updates to keep up with all the latest SEO tactics and best practices.

These are some of the things that you can do to improve how your insurance agency performs on local SEO rankings.  Want to step up your online marketing strategy, but just not sure where to start? Then contact the digital marketing experts at Stratosphere.  Our expert team is ready to take your agency's online presence to the next level.

SEO for Insurance Agents

 Casey Preston

Casey Preston

Casey Preston is the Founder & CRO of Stratosphere, a leading insurance online marketing agency based in California. He is an experienced C-level Executive with a demonstrated history of multi-million dollar sales production in the SaaS and Digital Marketing industries. He is a dynamic speaker and loves talking about growth strategies for independent insurance agents and agencies. You can find him on LinkedIn.

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