Although COVID-19 shut down offices and businesses and forced us to work from home, the importance of the local community has never been more evident. People want to meet each other face-to-face and support their local businesses to build up the economy and see small firms thrive. With that said, it’s important that insurance agencies rank for ‘near me’ keywords when they consider their insurance marketing.
Why are ‘near me’ searches important?
Recent years have given rise to a wave of ‘near me’ searches. The fact that these searches have doubled since 2015 is a clear marker that customers now look for products and services within their local area. For digital agencies like insurance agencies, it matters being close to your customers. Many want to visit your office and speak to an agent in person, which is why more and more consumers are searching ‘insurance agencies near me’. To benefit from this trend, you need to be sure your agency shows up in local searches.
How do I rank for local searches?
The ‘near me’ search can be as specific as you’d like it to be. The search engine will grab the user’s exact latitude and longitude and find businesses within that proximity. To get started:
- Complete your Google My Business profile
Google My Business is an essential and incredibly important tool provided by Google to help manage your business information such as location, contact information, business hours, and more. If you want to appear in ‘near me’ results, you need to make sure your business has accurate information on Google.
- Keep reviews visible
Customers love an insurance agency that has plenty of reviews. According to Google, review count and score are factored into local search ranking as they improve visibility on the search engine. Google aims to make it easy for customers to leave a review on Google Maps, helping businesses land more ratings.
- Ensure details are visible and consistent
For your insurance agency to rank higher for local searches, make sure that the business name, address, and phone number are clearly visible and consistent across your website, social media, Google My Business profile, and anywhere else you appear online.
These are just some tips on how insurance agencies can rank for local searches. Are you looking for assistance with your insurance agency marketing needs? If so, then contact the experts at Stratosphere. We are ready to address all your digital marketing needs throughout this troubling time.
