Why Reputation Management is a Must for Insurers

Insurance Agencies, Are You Managing Your Online Reputation?

When you’re looking for a service online, such as a plumber, electrician, accountant, mover, hairdresser, or otherwise, you’re likely to look online for a qualified, highly-rated provider. After all, you want to be sure you're getting the right service for your needs and budget and, sometimes, that means taking the word of other customers. Service businesses rely on the power of reviews to generate new customers. That’s why if you’re an insurer, you should be managing your online reputation to drive more valuable sales. For service-based businesses, reputation is a direct reflection of the business itself – and online reviews and ratings are often all that matters.

The Value of a Review

Research has found that 95 percent of consumers read online reviews before making a purchase. Additionally, 72 percent of customers don’t take action until they have read reviews, no matter how great their website or social media sites look. For service-based businesses such as an insurance agency, reviews can make or break your business. With that said, it’s important to understand how to manage your reputation online.

Reputation Management

• Monitor your reviews. Regularly check them on Google and Facebook so that you stay up to date with the latest comments and can respond quickly if there is a less-than-positive review posted.
• Respond to them. Responding allows the customer to feel heard, and the keywords found in the responses can help to improve ratings.
• Make adjustments as necessary. It’s one thing to monitor and respond to reviews, but if you’re not making adjustments in your business based on customer feedback, you may not see any improvements in your rankings or reviews.

As an insurance agency, reputation management is a must. Are you ready to get started on your insurance agency’s marketing and management? If so, then contact the experts at GTK Analytics. Our dedicated team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.