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When Is It Time to Redesign Your Website?

By: Casey Preston

May 28, 2020

Consider Redesigning Your Website for Greater Impact

In this digital age, it's more important than ever to have a fully functioning and fully optimized insurance agency website. It's crucial that your website looks great and is paired with a digital marketing strategy and blog that allows you to engage your customers and reach new potential sales. Since more people are spending time online during the pandemic to keep themselves informed, entertained, and working, now is a great time to review your website design. Take a look at the top times you should redesign your website into something you can be proud of. 

It's not optimized for mobile. Over 80 percent of visitors surf the internet from mobile devices. If you don't have a website that can function well on a mobile device, such as a smartphone or tablet, you can be sure you're losing out on sales. Ensure that your insurance agency website looks great and functions well across a range of devices to ensure you're not putting off any potential clients. 

It loads slowly. Your website's load speed is impacted by a variety of factors, such as poor image optimization, slow servers, and poor programming. If your website doesn't fully load in 3 seconds or less, visitors are likely to leave your site, never to return again. Working with a quality agency will help you assess how you can speed up your website for a better user experience. 

You haven't addressed COVID-19. There's no doubt that the pandemic has affected every individual and business. If you haven't addressed the coronavirus, it's time to think about doing so. Adding a banner notification to your website is a great way to let each visitor know how your business is handling the pandemic and when you are available.

Need a responsive team to ensure your business stays up-to-date with relevant changes? Contact the professionals at Stratosphere Marketing Solutions to get started. Our team are experts at creating and maintaining your insurance agency website and marketing that help you get seen.

Website Design

 Casey Preston

Casey Preston

Casey Preston is the Founder of Stratosphere, a leading insurance online marketing agency based in California. He is an experienced C-level Executive with a demonstrated history of multi-million dollar sales production in the SaaS and Digital Marketing industries. He is a dynamic speaker and loves talking about growth strategies for independent insurance agents and agencies. You can find him on LinkedIn.


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