Web design and technology are constantly changing. Here at GTK Analytics, we like to say that a website is never ‘done’ as it is a continually evolving thing. Not only that, but as your agency grows and finds its niche, so must your website. When you’re looking for insurance web development, check out some of these top characteristics of a modern insurance agency website.
These days, people are using different devices to shop for insurance. Having a responsive website means that your website resizes itself automatically depending on the size of the screen the individual is using. For a customer to engage in your site and agency, responsive design is a must-have.
An SEO-optimized website will reach more people than one that has not been optimized. However, there’s a fine line between cramming keywords onto a page and creating content that draws prospects in. Search engines are skillful in discerning the difference between well-written copy and keyword-stuffed ramblings. Our writers only produce high-quality, 100% original, and compelling content to improve your SEO ranking.
Got a text-heavy site? Very few (if any) visitors will read through every bit of information you’ve crammed onto the home page. Still using clip art? You could be doing your agency a disservice. Borrowing images from other sites? You are likely to get caught. A well-thought-out design can do wonders for your agency. We only use high-quality photos that are licensed.
Search engines are starting to reward sites that are encrypted. All of our sites now automatically come with SSL encryption.
Your potential policyholders want to navigate their way around your site quickly. Typically, they are either looking for information on your policies or wish to contact you. Making it easy to navigate the site can lead to more inquiries.
With everything you have to keep in mind, insurance website design isn't always easy to tackle on your own. Struggling with your website? Then don’t hesitate to contact the website design experts at Stratosphere. Our highly-trained team is ready to work with you to create a beautiful, custom-designed insurance website to best meet your needs.
