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Tips for Making Your Insurance Website More Competitive

By: Casey Preston

December 12, 2019

How you can make your insurance agency's website stand out from the competition.

If you work in the insurance business, then you know just how competitive the industry can be. Not only do you need to watch out for large, nationally-known corporations, but you also have to compete against independent agencies as well. This is why it's so important that your insurance website stands out from the rest. But what can you do to make your site more competitive? Here are some of the suggestions that you should try.

  • Utilize SEO Strategies

SEO, or search engine optimization, refers to a set of strategies that help websites perform better on search engine result pages. Essentially, optimizing your website will increase your chances of it showing up on the first page of results after a Google search. When your website shows up as a top result, people are far more likely to click on your site and give your agency a chance. While proper SEO practices are complicated, you can start optimizing your site by producing original content, using relevant keywords, and labeling site images with alt text.

  • Focus on Creating a Visually Appealing Site

When your website is well-designed and aesthetically pleasing, it shows your agency's professionalism. To create a visually appealing site, it's important to use clear imagery, complementary colors, and consistent layouts. Additionally, you should avoid cluttering your site with unnecessary icons, pictures, and large blocks of text. When designing your agency's website, try to keep things as clean and minimalistic as possible.

  • Produce Quality Content

While implementing SEO strategies and focusing on aesthetic design principles will attract people to your site, it is your site's content that will keep them interested. By offering your visitors insightful information, useful tips, and helpful guides about the insurance industry, you can build an audience of dedicated readers. As you continue to produce quality content, you can establish your agency's reputation for being trustworthy and knowledgeable. This, in turn, increases your chances of converting casual website visitors into loyal clients.

These are some of the things that you can do to make your insurance website more competitive. Not sure how to revamp your site? Then turn to the experts at GTK Analytics. From website design and development to original content creation, our experts are ready to meet your every digital marketing need. Contact us to get started today.

Digital Marketing

 Casey Preston

Casey Preston

The CEO of Stratosphere, a true end-to-end insurance marketing company. Our team of industry marketing experts is dedicated to increasing our clients’ brand awareness online through the power of custom web design, reputation management, SEO, content creation, social media marketing, SEM, email marketing and more!

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