If you work in the insurance business, then you know just how competitive the industry can be. Not only do you need to watch out for large, nationally known corporations, but you also have to compete against independent agencies. This is why it's so important that your insurance website stands out from the rest. But what can you do to make your site more competitive? Here are some suggestions you may want to try.
SEO, or search engine optimization, refers to a set of strategies that help websites perform better on search engine result pages. Essentially, optimizing your website increases your chances of it appearing on the first page of search results after a Google search. When your website shows up as a top result, people are far more likely to click on your site and give your agency a chance. While proper SEO practices can be complicated, you can start optimizing your site by creating original content, using relevant keywords, and labeling site images with alt text.
When your website is well-designed and aesthetically pleasing, it shows your agency's professionalism. To create a visually appealing site, it's important to use clear imagery, complementary colors, and consistent layouts. Additionally, you should avoid cluttering your site with unnecessary icons, pictures, and large blocks of text. When designing your agency's website, strive to keep things clean and minimalist.
While implementing SEO strategies and focusing on aesthetic design principles will attract people to your site, it is your site's content that will keep them interested. By offering your visitors insightful information, useful tips, and helpful guides on the insurance industry, you can build a dedicated audience of readers. As you continue to produce quality content, you can establish your agency's reputation for being trustworthy and knowledgeable. This, in turn, increases your chances of converting casual website visitors into loyal clients.
These are some of the things that you can do to make your insurance agency website more competitive. Not sure how to revamp your site? Then turn to the experts at Stratosphere. From website design and development to original content creation, our experts are ready to meet your every digital marketing need. Contact us to get started today.
