If you haven’t already incorporated social media into your insurance agency marketing strategy, then it’s imperative that you start now. Because it offers businesses a unique opportunity to reach a larger audience and establish personal connections, social media has become a major player in the digital marketing landscape. When it comes to marketing your insurance services, posting on social media platforms like Twitter and Facebook can help you generate leads, increase brand recognition, and establish a solid client base. Ready to develop a winning social media marketing strategy for your insurance agency? Here are some tips to try.
The key to a successful social media marketing campaign is consistency. The most effective way to reach an audience on any social media platform is by consistently appearing in their feed. Ensure you update your various social media accounts on a daily to bi-weekly basis to stay relevant.
When posting on social media, you cannot get away with simply uploading a picture or block of text. To ensure that your posts generate attention, ensure they are correctly optimized and tagged with relevant keywords. Taking this extra step will help interested parties find your page and also draw traffic back to your agency’s leading site.
Every social media post that you create should relate to your industry or your specific agency. Keeping your posts on topic will help to create a stronger and more complete brand image while simultaneously ensuring that you do not post anything potentially controversial or damaging to your agency.
The point of using social media is to drive traffic back to your main website. This is why your various social media accounts should be connected to your site. Additionally, all your posts should include a link that invites your audience to learn more and redirects them back to your main insurance website.
While text posts are informative and a great way to distribute critical information, visual forms of media tend to be more appealing to social media users. This is why you should utilize videos, infographics, and images across all your social media accounts. Oftentimes, a single well-composed image will make more of an impact on your audience than 20 text-based posts ever could.
These are some social media suggestions that insurance professionals can use to promote their agencies. Do you have additional questions about creating a successful insurance agency marketing plan? If so, then contact the experts at Stratosphere. Our highly trained team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.
