Developing SEO for your insurance agency should focus on local intent, as nearly half of all web searches are for local establishments and related information. Here's what you need to know when strategizing local SEO to generate leads for your insurance company.
Understanding and dialing into local SEO services for insurance agency promotion is an effective way to generate insurance leads. It's helpful to list your company in multiple local directories, including Yelp! People searching for local establishments are often ready to purchase as they search for deals, branch locations, and hours. Whether it's a national or regional operation, an insurance agency can benefit from a local search just as much as a local restaurant.
The more web pages you create based on fundamental keywords that reflect your location and niche, the better your chances are of showing up on page one of the search results. One idea for an insurer might be to include statistics relevant to their location in a blog. An effective HTML structure involves creating pages with the following format: domain/location/state/city/store.
One of the most common local SEO mistakes made by inexperienced website owners is placing all key locations on a single web page. Designing several pages for each location you serve can bridge the gap between your brand and the community. Including the names of neighborhoods that your business serves is a valuable keyword for your niche.
Never make your potential customer work too hard to find relevant information. The main "citations" internet surfers search for regarding local businesses are basic facts, such as a phone number or address.
Visually, the site must be intuitive to new target users, so ensure that you use easy-to-navigate tools. Don't bury your call-to-action statements as links in a sea of text. A more effective strategy is to use easy-to-read call-to-action buttons that are large enough to be seen clearly on a small screen. Ensure your site is mobile-friendly; otherwise, you may lose a significant portion of the market.
In many ways, SEO continues to evolve with new internet technologies and Google algorithm updates. However, the overall goals and thinking behind SEO have been consistently moving toward rewarding authoritative content, while penalizing irrelevant fluff. Every website owner or digital marketer must avoid committing web spam, which includes posting duplicate content and overusing keywords.
One of the most powerful techniques you can use in local SEO is to tag your locations with tools that let you customize your profile, such as Google's campaign URL builder. If you want to promote multiple versions of the same webpage, it's best to use canonical links that direct your target user to the preferred page instead of duplicate ones. You can help search engines identify preferred pages by using this link code in HTML along with its corresponding website structure:
<link rel="canonical" href="https://www.domain.com/locations/state/city/store" />
To maximize effectiveness, analyze what people are already saying about your brand in reviews before implementing a local SEO strategy. Online reviews, especially those on Google Business Profile, have become extremely powerful and should be taken seriously to understand how your brand is perceived by potential customers. You should then analyze what type of backlinks your site attracts and whether they are local or not.
Local SEO can get relatively complicated and tedious, which is why businesses outsource their SEO needs to experienced digital marketers. Are you seeking help with your digital marketing requirements? If so, then contact the experts at Stratosphere on (818) 456-1648. We are ready to address all your digital marketing needs throughout this troubling time.
