Lets Talk

How to Strategize Local SEO for Your Insurance Agency

By: Casey Preston

February 16, 2021

Developing SEO for your insurance agency should involve a local intent, as nearly half of all web searches are for local establishments and other related information. Here is what you need to know while strategizing local SEO to gain leads for your insurance company.

Local SEO for Insurance Agency

Understanding and dialing into local SEO services for insurance agency promotion is an effective way to build insurance leads. It's helpful to list your company in multiple local directories, including Yelp! People searching for local establishments are often ready to purchase as they search for deals, branch locations, and hours. Whether it's a national or regional operation, an insurance agency can benefit from a local search just as much as a local restaurant.

The more web pages you create based on fundamental keywords that reflect your location and niche, the better your chances are of showing up on page one of the search results. One idea for an insurer might be to include statistics relevant to their location in a blog. An effective HTML structure is to create pages with the following format: domain/location/state/city/store.

Avoid Common Local SEO Mistakes

One of the most common local SEO mistakes that inexperienced website owners make is putting all key locations on a single web page. Designing several pages for each location you serve, can bridge the gap between your brand and the community. Including the names of neighborhoods, your business serves are valuable keywords for your niche.

Never make your potential customer work too hard to find relevant information. The main "citations" internet surfers search for in regards to local businesses are basic facts, such as a phone number or address.

Visually, the site must make sense to new target users, so make sure to use easy-navigation tools. Don't bury your call-to-action statements as links in a sea of text. A more effective strategy is to use easy-to-read call-to-action buttons that are large enough to be seen clearly on a small screen. Make sure your site is mobile-friendly, otherwise you may end up losing a considerable segment of the market.

Exploring the Depth of Local SEO Marketing

In many ways, SEO keeps evolving with new internet technology and Google algorithm updates. However, the overall goals and thinking behind SEO have been consistently moving toward rewarding authoritative content, while penalizing irrelevant fluff. Every website owner or digital marketer must avoid committing web spam, which includes posting duplicate content and superficial exploitation of keywords.

One of the most powerful techniques you can use in local SEO is to tag your locations with tools that let you customize your profile, such as Google's campaign URL builder. If you want to promote multiple versions of the same webpage, it's best to use canonical links that would lead your target user to preferred pages instead of duplicate ones. You can help search engines identify preferred pages by using this link code in HTML along with its corresponding website structure:

<link rel="canonical" href="https://www.domain.com/locations/state/city/store" />

To maximize effectiveness, you should analyze what people are already saying about your brand in reviews before staging a local SEO strategy. Online reviews especially Google My Business have become very powerful and should be taken seriously to understand how your brand is perceived. You should then analyze what type of backlinks your site attracts and whether they are local or not.

Local SEO can get relatively complicated and tedious, which is why businesses outsource their SEO needs to experienced digital marketers. Are you looking for assistance with your digital marketing needs? If so, then contact the experts at Stratosphere on (818) 456-1648. We are ready to address all your digital marketing needs throughout this troubling time.
 

Local SEO

 Casey Preston

Casey Preston

The CEO of Stratosphere, a true end-to-end insurance marketing company. Our team of industry marketing experts is dedicated to increasing our clients’ brand awareness online through the power of custom web design, reputation management, SEO, content creation, social media marketing, SEM, email marketing and more!

Leave a Reply

Your email address will not be published. Required fields are marked *