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3 Web Design Practices for Insurers

By: Casey Preston

February 25, 2020

Don’t Miss Out on These Important Web Design Tips for Insurance Agencies

Insurance is a service that everyone needs. Unfortunately, in today’s market, the insurance industry is incredibly saturated. As an insurance agency, you need to stand out from the crowd. Since every agency boasts of having the most knowledge and unbeatable customer service, it’s important that you think outside the box – which is where your insurance agency website comes in. It’s essential to have a fully-functioning, aesthetically-pleasing website that allows users to learn about your company and seek assistance. 

If your website is pixelated, outdated, and slow to load, you can bet that customer will leave your site and visit and competitor instead. Take a look at these three top web design practices that all insurance agencies should consider. 

  • Clean Aesthetics

    Don’t overload your audience with too much text or too many different pictures. Let your page elements breathe. Keep aesthetics in mind – stunning, large images can help evoke a feeling or situation with your prospects. Combine big images with an effective tagline and call-to-action to make prominent content stand out. 

  • Simple Navigation

    The world of insurance can already be confusing enough – don’t make your clients have to work hard to navigate your website, too. In this day and age of instant gratification, users won’t stay on a site if they don’t find the information they’re searching for within a few clicks. Make sure that your services are clearly listed and easy to find and access. 

  • Responsive Design

    We can do just about everything on smartphones and tablets today. If over half of your potential clients are using their mobile device to research your business, is your website up to par? Providing the best experience possible on a mobile device is essential in order to show your services and brand. What’s more, Google prefers responsive sites, meaning that making your site mobile-friendly can ensure you have better visibility on search engines. 

These web design practices can help to capture your audience. Do you need help creating the perfect site for your insurance company?  If so, then turn to the experts at Stratosphere Marketing Solutions. Our digital marketing and website development teams are ready to bring your online vision to life.

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 Casey Preston

Casey Preston

The CEO of Stratosphere, a true end-to-end insurance marketing company. Our team of industry marketing experts is dedicated to increasing our clients’ brand awareness online through the power of custom web design, reputation management, SEO, content creation, social media marketing, SEM, email marketing and more!


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