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What Are the Most Effective Marketing Strategies During a Pandemic?

By: Casey Preston

May 21, 2020

Marketing Your Insurance Agency Throughout the Pandemic

As the world is struggling with COVID-19, some countries are already noticing a light at the end of the tunnel. The economic uncertainties caused by the pandemic should be motivation enough to take a second look at how you maintain and how you can still grow your business. Even though it may not be business as usual, there are many effective digital marketing strategies you can use to help your business survive the pandemic.

Update customers on changes in your operations

If you haven’t already, let your customers know of any changes to your business hours, availability, service, safety protocols, and operations. Communicate these changes through you’re website banner, email blasts, social media accounts, and update your Google My Business listing and online directories such as Yelp.

Sell more effectively

With social distancing being the preventative measure to contain the crisis, investing or reallocating resources to different sales channels may be an opportunity you have overlooked. Consider offering webinars in place of face-to-face presentations to engage with customers and leads. Implement an online chat tool so that online buyers and browsers have a way to get their questions quickly answered. Post a comprehensive online FAQ on your site with strong search functionality so that potential customers understand what you can and cannot provide during this time.

Tend to your current customers

Happy customers act as ambassadors for your business and share their experience with other potential customers. Now – more than ever – you need advocates to support your business. Now is a good time to ask your current clients for reviews and testimonials. After all, they may have more time on their hands to leave you reviews.

These are some ways you can create a successful marketing strategy for your insurance agency throughout the pandemic. Are you looking for assistance with your insurance agency marketing needs? If so, then contact the experts at GTK Analytics. We are ready to address all your digital marketing needs throughout this troubling time.

Insurance Marketing

 Casey Preston

Casey Preston

The CEO of Stratosphere, a true end-to-end insurance marketing company. Our team of industry marketing experts is dedicated to increasing our clients’ brand awareness online through the power of custom web design, reputation management, SEO, content creation, social media marketing, SEM, email marketing and more!

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