Increasingly, businesses are recognizing the numerous benefits that digital marketing can offer. Even so, many insurance agencies seem reluctant to take the plunge and make the investment. Digital marketing is one area where your business can excel and see an almost immediate return on investment. Whether your agency is looking to attract millennials, empty-nesters, specialty service users, or increase brand awareness, there are many ways digital marketing can take your agency to the next level. We’ve picked out a few of the major reasons why you should invest in insurance agency marketing.
There’s no doubt about it – smartphones have revolutionized the way we go about our daily lives. Increasingly, consumers are searching for businesses and services online. That's why it’s more important to ensure your website is optimized for mobile devices, meaning it looks good and operates effectively on smartphones, tablets, laptops, and computers.
Would you inquire about a business that had a website and social media sites or one that had neither? In today’s market, businesses are expected to have an online presence. If a prospect can’t find you or your website has a copyright from the early 2000s, they are likely to move on to the next agency that has updated their blog and social media just last week. If you’re looking to resonate and connect with today’s customer, your online presence should be up to scratch.
Consumers expect to be able to go online, conduct research, make informed buying decisions, and complete purchases 24 hours a day. With the right digital marketing plan and well-constructed website, your agency can be open 24/7, 365 days a year.
A digital marketing plan should consist of a modern, responsive, fast-loading website, social media sites, email marketing campaigns, optimization, and monthly blogging. At Stratosphere, we can help. Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs. Contact us to get started today.
