Case Studies - VRC Insurance Systems | Stratosphere

The Project

VRC Insurance Systems provides cutting-edge policy administration and CRM solutions for Managing General Agencies (MGAs) across the United States. With years of experience helping businesses streamline their operations, VRC faced a challenge in translating their strong offline presence into a robust digital footprint. Their website was underperforming in key areas like traffic generation, conversion rates, and overall visibility. To improve their online presence and drive more qualified leads, VRC partnered with Stratosphere to enhance their website’s performance and implement a targeted SEO strategy.

The Challenges

The Challenges

VRC Insurance Systems faced several obstacles that hindered their online growth:

Outdated Website Design: The website design was not aligned with modern UX/UI standards, making navigation difficult and reducing user engagement.
Poor SEO Optimization: The website was not properly optimized for relevant keywords, which led to low rankings on search engines, poor visibility, and limited organic traffic.
Low-Quality Traffic: Despite getting decent traffic, the site attracted visitors who weren’t part of VRC’s target audience, resulting in low conversion rates.
Mobile Responsiveness Issues: The website wasn’t mobile optimized, which negatively affected the user experience, particularly for mobile visitors.
Inefficient Lead Generation: The site’s lead capture forms and calls to action (CTAs) were not strategically placed, leading to missed opportunities for engagement and conversion.

The Solution

To overcome these challenges and achieve VRC’s goals, Stratosphere implemented a comprehensive digital marketing strategy that focused on website optimization, SEO, and content marketing. Here’s how we transformed VRC’s online presence:

Website Redesign & Mobile Optimization: We redesigned VRC’s website to ensure it was modern, mobile-responsive, and user-friendly. Navigation was simplified, and the mobile experience was optimized to ensure seamless browsing across devices.
SEO Optimization: We conducted a full SEO audit, optimizing the website’s meta tags, H1/H2 headers, and content to improve search engine visibility. Targeted keyword optimization helped increase VRC’s organic traffic and rankings for critical insurance-related search terms.
Ad Campaigns: A Google AdWords campaign was developed and optimized to target insurance-related keywords. Ads were carefully monitored and optimized for performance
Lead Generation Optimization: We revamped the lead capture forms by improving their design and placement, ensuring higher conversion rates. Strategic CTAs were placed throughout the site to guide visitors toward taking action.
Content Marketing & Blogging: To build authority and drive traffic, we began publishing regular SEO-optimized blog posts targeting key insurance industry topics. This helped boost VRC’s visibility on search engines and engage potential clients with valuable content.
Ongoing Refinement: Biannual SEO audits and monthly site enhancements ensure VRC’s digital presence remains strong and competitive.

The Results (YoY)

The results from Stratosphere’s intervention were immediate and impactful, leading to significant growth for VRC Insurance Systems:

0

Increase in avg. monthly form submissions

0

Increase in avg. monthly calls

0

Organic traffic increase on the website

0

Increase in LinkedIn Followers

200% Boost in Organic Leads for
an Insure-Tech Agency

VRC Insurance Systems

The Project

The Project

The Challenges

The Challenges

The Solution

The Results (YoY)

0

0

0

0

Get more website traffic & leads with
our proven approach to insurance digital marketing.

200% Boost in Organic Leads for an Insure-Tech Agency

VRC Insurance Systems

The Project

The Project

The Challenges

The Challenges

The Solution

The Results (YoY)

0

0

0

0

Get more website traffic & leads with our proven approach to insurance digital marketing.

200% Boost in Organic Leads for
an Insure-Tech Agency

Get more website traffic & leads with
our proven approach to insurance digital marketing.