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Case Study

1115.00% Boost in Organic traffic for
an Independent Insurance Agency

Family Financial Insurance Group

Office: 1

Industry: Property & Casualty

The Project

The Project

Family Financial Group Insurance, based in Mesquite, Texas, is a trusted insurance provider offering a range of services, including home, auto, and life insurance. As a family-owned business, they have built a reputation for providing personalized service to clients in their local community. However, their website was not performing at its best, which limited their ability to reach potential clients and generate leads online. To improve their online visibility and increase leads, Family Financial Group Insurance partnered with Stratosphere to implement a digital marketing strategy focusing on SEO optimization, website redesign, and lead generation.

The Challenges

website performance issues - Family Financial

The Challenges

Despite offering top-tier services, Family Financial Group Insurance faced several digital challenges:

  • Low Website Traffic: Their website attracted limited traffic, primarily due to a lack of SEO optimization.
  • Poor Organic Traffic: The site’s organic reach was minimal, meaning they were not ranking well for key insurance related search terms.
  • Low Lead Generation: Monthly form submissions and calls were below expectations, indicating that the website wasn’t effectively converting visitors into leads.
  • Limited Online Presence: The company struggled to compete with larger insurance providers in the digital space, hindering its ability to capture local market share.

The Solution

Stratosphere developed a comprehensive digital marketing strategy to address Family Financial Group’s challenges and drive better results:

The Results (YoY)

The digital marketing efforts resulted in significant growth in key performance indicators (KPIs) over a span of 4 years:

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Increase in avg. monthly traffic

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Increase in avg. monthly form fills

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Organic traffic increase on the website

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Increase in Avg. Monthly Calls