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Case Study

P&C Insurance Agency Sees YoY Growth of 98% in Organic Traffic & 102% in Leads

CV Mason Insurance Agency

Offices: 1

Industry: Property & Casualty

The Project

The Project

Affiliated with 11 major insurance companies and operating as a local family-owned independent insurance agency, CV Mason Insurance Agency has been insuring families and businesses since 1883. However, they were unable to adequately target the modern markets for optimum development and profitability, despite having a website. So they recruited us with the specific purpose of improving their website's performance through a robust design and SEO strategy.

The Challenges

The Challenges

The Challenges

  • Website setup issue: The website needed a DNS update as it was no longer available at its original IP address. There were also redirection issues as the site wasn’t opening on the preferred domain.
  • On-site issues: The basic on-site factors, like meta and title tags, were not properly optimized. H1, H2 tags, and target keywords were missing on many pages. Furthermore, images were missing alt tags, and we also identified a lot of broken links throughout the webpage content.
  • Poor local visibility online: We discovered the right keywords through our research for their website and found that the site wasn’t ranking on page 1 of Google for most of them.
  • Goals and objectives: The client wanted better overall brand visibility locally, top page ranking for important keywords, and consistent phone calls and website leads every month.

The Solution

The Solution

The Results (YoY)


Organic traffic increase


Increase in new users


Increase in contact and quote form submissions


Increase in calls from Google Business Profile