Case Study

Website Redesign and SEO Strategy Improves Organic Traffic by 104.19% YoY

Artisan Insurance Solutions

Offices: 3

Industry: Artisan & Contractors Insurance

The Project

The Project

Three insurance agency owners jointly founded Artisan Insurance Solutions to provide specialized policies to artisan contractors. Although they had a website, they couldn’t optimally target these niche markets for maximum growth and profitability. So they hired us with a clear goal to uplift their website and boost its performance with a robust design and SEO strategy.

The Challenges


The Challenges

We started by conducting a comprehensive SEO audit of their website and uncovered multiple issues. These included:

  • Poor target keyword optimization: Their website was poorly optimized for relevant organic search, causing low SERP rankings, poor visibility in the niche artisan market, and less organic traffic.
  • Very poor local visibility: Overall, the website didn’t incorporate key ranking factors for local search. This SEO inadequacy hurt efforts to target prospective clients looking up local coverage options online.
  • Broken links: We identified multiple broken backlinks that compromised the user experience and potentially inhibited web traffic generation and attempts to increase domain authority.
  • User experience issues: Bottlenecks included heavy pages with JavaScript & CSS codes that were not minified. Anything that compromised the UX could hurt conversation rates and the brand image.

The Solution


The Results (YoY)


Increase in form fills from the website


Increase in total no. of calls


Organic traffic increase


Increase in new users