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Case Study

Website Redesign and SEO Strategy Improves Organic Traffic by 104.19% YoY

Artisan Insurance Solutions

Offices: 3

Industry: Artisan & Contractors Insurance

The Project

The Project

Three insurance agency owners jointly founded Artisan Insurance Solutions to provide specialized policies to artisan contractors. Although they had a website, they couldn’t optimally target these niche markets for maximum growth and profitability. So they hired us with a clear goal to uplift their website and boost its performance with a robust design and SEO strategy.

The Challenges

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The Challenges

We started by conducting a comprehensive SEO audit of their website and uncovered multiple issues. These included:

  • Poor target keyword optimization: Their website was poorly optimized for relevant organic search, causing low SERP rankings, poor visibility in the niche artisan market, and less organic traffic.
  • Very poor local visibility: Overall, the website didn’t incorporate key ranking factors for local search. This SEO inadequacy hurt efforts to target prospective clients looking up local coverage options online.
  • Broken links: We identified multiple broken backlinks that compromised the user experience and potentially inhibited web traffic generation and attempts to increase domain authority.
  • User experience issues: Bottlenecks included heavy pages with JavaScript & CSS codes that were not minified. Anything that compromised the UX could hurt conversation rates and the brand image.

The Solution

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The Results (YoY)

+381.25%

Increase in form fills from the website

+1,300%

Increase in total no. of calls

+104.19%

Organic traffic increase

+73.57%

Increase in new users