Competition within the insurance industry is fierce. This is why you must do everything in your power to gain an advantage over your rival agencies. However, even if you offer the best service and most comprehensive coverage options, you will lose your edge if your agency’s website is poorly designed or outdated. This is why updating your website’s design is an important part of generating new leads and fostering brand recognition. Still not convinced that it’s time to rethink your insurance agency web design? Then consider these reasons why it’s time for a website overhaul.
In today’s day and age, the visual appeal of a website is just as important as the content included on every page. If users enter your site and see cluttered, disorganized, or clashing graphics and design elements, then there’s a good chance that they will exit before even giving your site a chance. This is why it’s important to revamp the look of your website, especially if your site is five years old or older. By introducing complementary color schemes, modern graphics, and clean-cut design elements, you can increase the likelihood that users will stay on your agency’s site. This, in turn, will enhance your lead generation and drive more business to your agency.
The digital age is all about ease and convenience. If your agency’s website is inefficient and difficult to navigate, then visitors will quickly leave in favor of other insurance sites that offer them the ease and accessibility that they are accustomed to. If your current website struggles with long load times, unclear navigational prompts, or vague content, then it’s definitely time for a complete revamp.
Today, most people use their smartphones or other mobile devices to access the internet. If your website is not configured to operate on mobile devices, users will likely skip past your site without a second thought. If you don't want to miss out on this huge population of potential clients, your agency’s website must be redesigned for both desktop and mobile use.
These are some of the reasons why you need to consider redesigning your insurance agency’s website. Interested in jumpstarting your redesign project but not sure where to begin? Then turn to the digital marketing and web development experts at GTK Analytics. Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs. Contact us to get started today.
