Consider these ideas for your insurance agency’s website.
Part of a successful insurance agency marketing strategy is having an intuitive company website. However, with web design and technology constantly evolving, it’s important that you update your website to ensure that you are staying on top of trends. By having an attractive, updated, and easy-to-navigate website, your agency can gain the brand recognition that it’s looking for. Here are some great ideas for your insurance agency’s website.
Favor Quality Over Quantity
Crowding your website with multiple calls to action and low-quality clip art images is a thing of the past. Nowadays, website design standards call for fewer, higher quality images that take center stage on each page of your website. Additionally, modern website design uses simplified color palettes that match your company’s logo to create a clean, cohesive look.
Optimize for SEO
If your agency isn’t already leveraging the power of SEO, then it needs to be. Correctly optimizing your website for SEO can increase your web traffic and brand recognition significantly. Even if your website does use SEO keywords, it’s important that you do not sacrifice readability or usability in your attempt to get your agency trending. As search engines have improved their ability to differentiate between well-written copy and keyword laden nonsense, you are much better off filling your site with original and compelling content that doesn’t awkwardly force in keywords.
Focus on User Experience
Generally, when people click in a website, they are looking for clear information offered in simple terms. This is why your website should be organized, easily navigable, and easy to understand. Your main landing page should display clear links to relevant information, and your web copy should be written in a concise and engaging tone. This will ensure that your users are having a positive experience interacting with your agency’s site.
These are some of the things that you can do to improve your insurance agency’s website. Sound like a lot of work? Then turn to the experts at GTK Analytics for assistance with your website. Our highly-trained team has the experience and resources to implement a successful insurance agency marketing strategy for you. From website design to SEO optimization to original web copy creation, contact us for all your digital marketing needs today.