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Voice Search SEO: Strategies and Optimization Tips for 2020

By: Casey Preston

September 4, 2020

Is your business voice search ready? Voice search is not a fad, and it’s becoming more and more popular by the day as people integrate the latest technology and digital assistants into their lives. As a business, you want to be sure you’re getting your services seen by the right people by including voice search. If you’re still working out how best to grow your business through SEO, it can seem as if voice search has thrown a wrench in your strategies. However, using voice search for your SEO strategies doesn’t have to be difficult. 

What is voice search?

Voice search, essentially, is voice recognition technology that allows people to perform searches by speaking into a device, such as a smartphone, computer, home assistants, and more. Voice searches can be performed from just about anywhere – the home, on the go, and in the office. The beauty of voice search is that users don’t have to type out their query, but can save time by speaking it. Google voice search queries have increased drastically over recent years, so it’s crucial to understand these developments and include them into your business’s marketing strategy. 

Voice search optimization tips

Voice search is changing the digital market for the better, which means your business needs to keep up if it wants to stay relevant. Voice search, regrettably, changes SEO because of the use of conversational language, uses long-tail question queries, and there is importance on featured snippers. 

As a business owner, this means adapting your SEO strategy. For example, a user may no longer put into Google “best restaurants thousand oaks CA”, but they are more likely to say, “Hey Siri, what are the best restaurants in Thousand Oaks, CA?” when using voice search. Since conversation is the basis of your voice search, your content needs to have natural-sounding language. 

Here are a few tips to optimize for voice search:

  • Target long-tail keywords
  • Think about user intent
  • Use natural-sounding language
  • Avoid keyword stuffing
  • Form queries into question phrases
  • Provide clear answers to questions
  • Focus on action queries
  • Ensure your website is fast, mobile-friendly, and secure
  • Make sure your Google My Business profile is complete

Get to grips with voice search SEO. At Stratosphere, we can help. Our skilled industry professionals are up-to-date with the latest advances in internet marketing, and we offer a full range of services to get your website and marketing to where it needs to be. Contact us today for more information. 

SEO for Insurance Agents

 Casey Preston

Casey Preston

Casey Preston is the Founder & CRO of Stratosphere, a leading insurance online marketing agency based in California. He is an experienced C-level Executive with a demonstrated history of multi-million dollar sales production in the SaaS and Digital Marketing industries. He is a dynamic speaker and loves talking about growth strategies for independent insurance agents and agencies. You can find him on LinkedIn.

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