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10 Insurance SEO Essentials to Promote Your Website Online

By: Casey Preston

July 2, 2020

You can have the best insurance agency website ever, but without effective advertising, no one will know about it. Just because you have launched your website online doesn’t mean that people will instantly flock to it. In fact, no one will even know about it unless you get out there and promote it. To help you get your insurance agency website at the top of search engine results, take a look at these tips. 

Advertise Your Insurance Agency Online with SEO

  • Get an SSL Certificate on Your Site

SSL stands for Secure Sockets Layer. It’s an internet protocol for securing data transfer between a user’s browser and the website they are visiting. Websites need an SSL certificate issued by one of the recognized authorities. This certificate is verified and highlighted in the user’s browser address bar with a padlock sign and HTTPS instead of just HTTP. Having an SSL certificate creates a positive impression of your brand among users, making them feel more confident in your agency.

  • Optimize Your Site for Mobile

More and more people are using their smartphones and tablets to look for insurance online. Users need to be able to view and navigate your insurance website on whatever device they choose, whether it’s a smartphone or a laptop. If they cannot, they will simply leave your website, making you miss out on potential sales. Once you’ve set up your mobile site, be sure to test it on a range of devices and even make and models of phones to ensure that your website looks and functions its best.

  • Have Original and Engaging Content

Content is king. It’s what keeps your guests informed, tells your brand’s story, and connects with your guests. Not only does your website content need to stand out and clearly convey information about your agency, but your blog should be regularly updated. A relevant and consistent blog does wonders for your SEO rankings, so be sure to write more or find a team that can help.

  • Improve Loading Speeds

Your pages taking more than five seconds to load? You could be losing potential clients. Make sure your website speed isn’t dragging because of high-quality images or a complex site. Google marks down sites that are slow.

  • Make Your Contact Information Visible

Your agency’s address, hours, phone number, and email address need to be visible to ensure that guests can easily contact you. Place all information in the footer of your website so that it is easily accessible. Ensure that all contact information is the same throughout your Google My Business listing, website, and social media profiles as search engines favor consistency. 

  • Local Optimization

Every small insurance agency can grow their business and attract more customers using local SEO strategies. While national SEO focuses more on ranking in searches across America, local SEO prioritizes appearing on SERPs (search engine results pages). This tailors your content and pages to local leads and customers.

  • Create Local Landing Pages

Landing pages are pages you create on your website to highlight your services in a specific area. If you want to target a specific area where you want more insurance leads, landing pages are a must. Using quality content and SEO, you can help to capture a larger audience from local areas. 

  • Optimize for Local Map Queries

Out of every three mobile searches, one of them is local. Also, search engines optimize their SERPs to display local results to mobile users. 

  • Implement Schema Markup for Your Site

Schema markup is code that you put on your website to help the search engines return more informative results for users. Schema tells the search engines what your data means, not just what it says. This helps search engines understand your business and rank it better.

  • Include Captivating Visuals on Your Site

A stunning website consists of beautiful imagery. If you use outdated, irrelevant, and pixelated images, you could be doing a disservice to your brand and alienating potential clients.

These are some ways you can create a successful marketing strategy for your insurance agency. Are you looking for assistance with your insurance agency website needs? If so, then contact the experts at Stratosphere. We are ready to address all your digital marketing needs.

SEO

 Casey Preston

Casey Preston

The CEO of Stratosphere, a true end-to-end insurance marketing company. Our team of industry marketing experts is dedicated to increasing our clients’ brand awareness online through the power of custom web design, reputation management, SEO, content creation, social media marketing, SEM, email marketing and more!

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