You can have the best insurance agency website ever, but without effective advertising, no one will be aware of it. Just because you have launched your website online doesn't mean that people will instantly flock to it. No one will even know about it unless you take the initiative and promote it. To help you get your insurance agency website to the top of search engine results, take a look at these tips.
SSL stands for Secure Sockets Layer. It's an internet protocol for securing data transfer between a user's browser and the website they are visiting. Websites require an SSL certificate issued by a recognized authority. This certificate is verified and highlighted in the user’s browser address bar with a padlock symbol and the HTTPS protocol, instead of just HTTP. Having an SSL certificate creates a positive impression of your brand among users, making them feel more confident in your agency.
Increasingly, people are using their smartphones and tablets to search for insurance online. Users need to be able to view and navigate your insurance website on whatever device they choose, whether it’s a smartphone or a laptop. If they cannot, they will leave your website, resulting in lost potential sales. Once you've set up your mobile site, be sure to test it on a range of devices, including different makes and models of phones, to ensure that your website looks and functions at its best.
Content is king. It’s what keeps your guests informed, tells your brand’s story, and connects with your guests. Not only does your website content need to stand out and convey information about your agency, but your blog should be regularly updated. A relevant and consistent blog does wonders for your SEO rankings, so be sure to write more or find a team that can help.
Are your pages taking more than five seconds to load? You could be losing potential clients. Ensure high-quality images or a complex site doesn't compromise your website speed. Google marks down slow sites.
Your agency's address, hours, phone number, and email address should be clearly visible to ensure that guests can easily contact you. Place all information in the footer of your website so that it is easily accessible. Ensure that all contact information is the same throughout your Google My Business listing, website, and social media profiles, as search engines favor consistency.
Every small insurance agency can grow its business and attract more customers using local SEO strategies. While national SEO focuses more on ranking in searches across the United States, local SEO prioritizes appearing on SERPs (search engine results pages). This tailors your content and pages to local leads and customers.
Landing pages are pages you create on your website to highlight your services in a specific area. If you want to target a specific area where you want more insurance leads, landing pages are a must. Using quality content and SEO, you can help to capture a larger audience from local areas.
Out of every three mobile searches, one is local. Also, search engines optimize their SERPs to display local results to mobile users.
Schema markup is code that you add to your website to help search engines return more informative results for users. Schema tells the search engines what your data means, not just what it says. This helps search engines understand your business and rank it better.
A stunning website consists of beautiful imagery. If you use outdated, irrelevant, and pixelated images, you could be doing a disservice to your brand and alienating potential clients.
These are some ways you can create a successful marketing strategy for your insurance agency. Are you seeking help with your insurance agency's digital marketing needs? If so, then contact the experts at Stratosphere. We are ready to address all your digital marketing needs.
