Every insurance agent knows that the market is saturated, and they must work hard to differentiate themselves from the competition. Every person looking for insurance is trying to find the best deal with the right insurance agency. With a strong online presence, you can reach the right customers and become part of their buying journey. Pay-per-click (PPC) advertising is a significant part of modern business, including insurance. When considering how to get started with PPC for insurance agencies, here's what you need to know.
Say a potential policyholder is searching Google for information on insurance. They want to know more about the insurance they need, how much it’ll cost, and who is a reliable provider. If your business isn’t answering these questions, you could be missing out on a significant number of sales. PPC allows you to pay for short, concise ads on search engines that are posted above the typical listings in search engine results pages (SERPs). This helps your potential customer find your business easily, and allows you to narrow down your search to find a niche target audience who are more likely to convert.
PPC, in short, is a great digital marketing tool for insurance agencies. Now you’ve decided to create a PPC campaign, where do you begin?
Any type of marketing is more effective with an understanding of the target customer, and PPC is no exception. Know where your audience lives and how they like to be communicated with. If you understand what your audience likes, how they search, and how they communicate, you can start creating messages that resonate with them.
There’s no doubt that researching the right keywords for PPC can be time-consuming, but it’s the foundation to your success with this form of advertising. Researching keywords involves discovering the groups of keywords and phrases related to your niche. First, brainstorm a list of keywords that you think potential customers would search. Then, use online tools to help you narrow down the phrase to one that can be targeted.
Get to grips with PPC. At Stratosphere, we can help. Our skilled industry professionals are up-to-date with the latest advances in internet marketing, and we offer a comprehensive range of services to take your website and marketing to the next level. Contact us today for more information at (818) 456-1648.
