In this day and age of instant gratification, clicks, likes, and shares, marketing for insurance agencies has shifted dramatically. From advertising in the local paper to setting up local digital targeting, businesses have had to keep up with the times. With over 1.44 billion (yes, that is a ‘b’), Facebook is the largest social media network online today. Certain marketing tips for insurance agents allow your business to target and reach the right market.
Look Professional
Always create a company/business page – and make it professional while you’re at it! Spend a bit of time setting up your profile, making sure that your cover and profile photo aren’t blurry or irrelevant. Nothing says ‘I can’t work technology’ like a poorly created page. Not only that, but it’ll turn potential clients away to someone else with a cohesive page.
Utilize Ads
Facebook allows your business to target people based on location, age, gender, language, interests, behaviors, and connections. Finally, you can target your ads to reach people in your local area or nationwide!
It’s All Relevant
Maybe you like that funny cat video, and you could be tempted to share it on your business Facebook page, but is it relevant? Sure, being liked is a big part of selling a product, but keeping content cohesive is essential for attracting potential clients. Facebook allows you to measure your page’s engagement so that you can see what posts were the most ‘liked.'
If these Facebook marketing tips for insurance agents sounds like too much to set up and maintain, don’t panic! You can contact Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert support – or even manage – your Facebook business page. Call us today to learn more!
