Incorporate these all-important strategies into your marketing plan.
2020 has seen many advancements in the digital marketing world, and technology is showing no signs of slowing down. The digital landscape is progressing at a rapid pace – and insurance agencies need to stay on top of these latest trends to find success. To help your business stay ahead of the curve, take note of these important strategies to implement this year, from garnering reviews through reputation management to improving overall customer experience.
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SEO
Search engine optimization (SEO) helps your business be seen online. It improves your search engine rankings so that you move up from page 245 – which means consumers have more visibility to your brand, services, and website. From optimizing your website to writing SEO blogs and landing pages, there are plenty of ways to improve your SEO, and it’s important that you do so your business has the best chance of success.
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Reputation Management
In today’s society, everyone reads reviews before they work with a company. Online reviews play a crucial role in whether people take out insurance with an agency and if they choose to renew when the time comes. If your business has poor reviews, you can expect your sales and renewal rate to sink. Unless, of course, you manage your reputation online. Gathering great reviews and even responding professionally to poor reviews can help your agency seem more trustworthy online.
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Customer experience
2020 is the year of the customer. Digital marketing has shifted from trying to convince people to work with your company towards providing fantastic customer experiences that keep them coming back for more. The growth of online content has given consumers more power. For great customer experience, your agency must be efficient, convenient, knowledgeable, friendly, and accessible – and that includes the technology, too.
Need help on reputation management and boosting your insurance agency business online? Contact the professionals at Stratosphere to get started. Our knowledgeable professionals keep the finger on the pulse of the marketing industry and how best to implement the latest strategies.
