Running any an insurance agency is a very tough, dynamic, and highly competitive endeavor. But It can also be highly rewarding. The same can be said about your website – it can be somewhat tricky for individuals to figure out how to use it properly and how to manage it. What many businesses don’t realize is that landing pages can help to drive reliable traffic to the website. Here’s how.
Your website – and any website – can be segmented into three types of pages: The homepage, click through pages, and landing pages. If you are missing one of these types, you could be missing out on some viewers and conversions. All these pages need to be incorporated into your sales funnel to gain leads and then clients. If any of these pages are not optimized, potential conversions will fall through the cracks and leave your website.
A landing page can be used to collect personal information from potential customers, such as email addresses, names, and phone numbers. This information can then be used to turn prospects into regular clients.
Even if you have a contact page, your business needs a landing page. Although contact pages may generate leads or inquiries, it rarely happens. Visitors rarely visit the contact page organically, and advertisements campaigns that bring traffic to your contact page are usually a waste of time – the simple reason being that contact pages don’t convert as well as landing pages.
When someone visits your site, they may simply click through your pages and then move onto another website. This happens because you’re not giving them a reason to stay on your site. People need to be told what to do. If your website doesn’t provide the information that they’re looking for – quickly – they will most likely leave. Here’s where landing pages come in to ensure they move through your site and encourage them to enter their details to get in touch with your business.
Landing pages are used to drive specific guests to your website. Creating a niche landing page will help to improve marketing efforts. For example, if you’re building a landing page for millennial buyers. Nowadays people are busier than ever, so keep it short and compelling. Subheadings can be used to segment answers to specific issues that millennials face when buying insurance. By providing information that millennials are looking for, your business has a better chance of being trusted by that demographic.
Are you ready to get started on your insurance agency’s landing pages? If so, then contact the experts at GTK Analytics. Our dedicated team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.
