Although Google works diligently to refine its anti-spam algorithm, online studies suggest that approximately half of Google reviews are either fraudulent or not written by genuine customers. Google reviews are considered helpful for the massive consumer base using Google, which means that fake, poor reviews can negatively impact your insurance agency. The situation can be even worse for insurance agents who have few reviews to begin with. If you fall victim to a fake Google review, here’s how to handle it.
Untrue or potentially defamatory reviews make agency owners want to scream the roof down. However, if you start responding with your emotions in full swing, it won't reflect well. Imagine if a prospective insurance shopper sees your angry response. They could interpret it as being unprofessional, and it can make you look guilty because you’re not keeping calm. If your first impulse is to send an angry response, sleep on it.
Fake reviews are frustrating – but usually easy to spot. A suspicious username and the absence of a profile photo are two tell-tale signs that it is fake. A small flag symbol will be displayed next to the review. Tap it to “Report review” and then enter your email and select the appropriate violation type using Google’s review policy as a guideline. Ask your employees, friends, and family to flat the review as well.
After some time, if flagging doesn’t work, you have the option of submitting a legal removal request. Google will ask you to cite specific provisions of law, so it’s wise to consider consulting a legal professional before submitting this request.
If all the above fail – or you want a quicker solution – the next best option is to respond. Keep your response concise and objective.
If you do receive a negative review that you didn’t think was deserved, ask for more reviews! Contact current and former clients, suppliers, and partners, and ask them to provide feedback. If you receive an influx of positive reviews, they will outshine the negative ones.
Are you ready to get started on your insurance agency’s marketing? If so, then contact the experts at Stratosphere. Our dedicated team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.
