How to maximize the value provided by Google My Business.
Today, Google My Business (GMB) is the most common way that consumers find businesses, including insurance agencies, in their local area. When properly managed, your GMB profile can increase your agency’s visibility and improve brand recognition amongst locals in your area. But how exactly can you optimize your GMB profile and make it a key element in your insurance agency’s digital marketing strategy? Here are some steps to take.
Check and Update Information Regularly
One of the easiest and most important ways to optimize your agency’s GMB account is by verifying that the information listed on your profile is accurate. Because customers can actually edit your GMB profile without getting your approval first, it’s possible for misinformation to spread. This is why it’s so important to regularly check your GMB listing and update information as necessary.
Write a Strong Business Description
The description you include on your agency’s GMB profile is what will set you apart from your local competitors. When writing your agency’s business description, include information such as the number of years you have been in business, your areas of expertise, and other agency facts that demonstrate your experience and reliability. Additionally, you should use your description to focus on your agency’s mission and what makes it better than others in your area. By drafting an authentic, personalized, and informative business description, you can increase your chances of attracting new clients.
While most people don’t necessarily think about aesthetics when it comes to the insurance industry, studies have shown that 60% of consumers are attracted by local search images. By including well-shot and professional photos of your office on your GMB profile, you can increase your chances of causal web visitors actually pausing to explore what your agency has to offer. Want to go the extra mile? Then consider uploading a promotional video on your agency’s GMB listing. Taking these steps will make prospective customers more likely to click on your agency’s listing instead of others on the page.
Respond to Client Reviews
One of the first things that prospective clients will do when looking at a new business listing is scroll to the customer review section. This is why you should encourage your clients to post reviews, especially if they are happy with your services. When new reviews pop up, you should respond to these posts to show visitors that your agency is engaged and truly cares about what its clients have to say. Even if a client leaves a bad review, make sure to respond promptly and politely. Your response will tell prospective clients everything they need to know about your customer service and problem resolution strategies.
These are some of the things that you can do to optimize your GMB listing for success. Do you have additional questions about your insurance agency’s digital marketing strategy? If so, then contact the experts at Stratosphere. We are ready to assist you with all your online advertising and promotional needs today.