Nowadays, if you do not have a digital marketing strategy in place for your insurance agency, then business is bound to suffer. Even if you do have an online marketing plan, it might not be successful. Worried that you are taking missteps when it comes to your insurance agency marketing strategy? These are some of the marketing mistakes you should avoid.
Mistake 1: Lack of Consistency
For your online marketing strategy to be effective, your efforts need to be consistent. Not only does the information and material you distribute need to have a cohesive look and feel, but it also needs to be released at a consistent rate. Infrequent bursts of dissimilar marketing materials are rarely successful.
Mistake 2: Outdated Website Design
Your agency’s website is the cornerstone of your online marketing plan. However, if your website is slow, difficult to navigate, and visually unappealing, then it won’t win you any new customers. An effective website loads quickly, is organized, and has a clean and cohesive look. Additionally, your website needs to be readily accessible from all devices. If your website is not optimized for mobile use, then there’s a good chance that a visitor will exit your site before even giving it a chance.
Mistake 3: Neglecting Written Content
The most successful insurance agency websites offer visitors useful tips, industry insights, and compelling articles. Often times, this content is offered in the form of a company blog. By offering these concise, interesting, and relevant posts, websites can keep people coming back to their page over and over again. Additionally, by offering accurate and useful information, agencies can establish themselves as trusted industry sources.
These are some of the major mistakes you should avoid as you market your insurance agency. Not sure how to update your website or don’t have the time to work on your agency’s blog? Then turn to the experts at GTK Analytics. Our professional team has the experience and resources to assist you with all your insurance agency marketing needs. Contact us to learn more today.
