Through the power of online access, a prospect has numerous ways to get to know each business before deciding to work with them. Even a simple Google search can bring up several different resources for prospects to use to learn more about you and your agency. Potential customers get to know you by investigating your website, reading your blog, subscribing to your newsletter, and reviewing your reviews and social media presence. But are you maximizing these valuable opportunities to showcase your agency and attract more customers?
Googling a business will bring up websites, social media profiles, reviews, and more. If you aren’t sure what your potential clients are seeing, search for your business in a search engine. How does your overall agency stand out from the crowd? Are you easily found or does it take some searching to find the right website? Ensure that it is easy for clients to find you online.
When offering insurance, ensure that it’s clear you provide a range of different policies. If you offer health insurance but it’s not prominently featured on your website and you’re not listed as a health insurance provider, then clients are unlikely to come to you and ask for a health insurance policy. Spell out the coverages you do offer, and ensure that you are listed on as many provider directories as possible to increase your brand's visibility and agency's presence.
Recommendations from friends and family are almost a sure way to receive new and repeat business. If a current client recommends you to a friend or family member, be sure to thank the client and even offer a discount or gift in return. They direct business to your agency, and want to be encouraged to keep doing so.
Referrals from satisfied customers remain a significant source of business for insurance agencies. They're great because they’re more likely to close, as there is already a level of trust between the agency and the referred prospect. In particular, email marketing is integral in gaining referrals as it allows agencies to find other ways to promote their business and get in front of people who are looking online for their insurance needs.
These are some of the things that you can do to make your insurance marketing and reputation management more effective. Not sure how to get started? Then turn to the experts at Stratosphere. From website design and development to original content creation, our experts are ready to meet your every digital marketing need. Contact us to get started today.
