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Components of a Successful Insurance Website

By: Casey Preston

September 27, 2018

Learn about the basics of creating and maintaining a successful insurance website.

Your website is often the first introduction that customers have to your insurance agency. This is why it’s so important that your website is well-designed, easy to navigate, and actually useful for visitors. The most successful sites are so appealing that they convert casual visitors into actual clients with just a few clicks. But which elements are most important when it comes to effective insurance agency web design? Here are some of the components of the most successful insurance sites.

Professional Design

First things first, successful insurance sites utilize clean design elements that are appealing without being overwhelming. Not only should a site’s aesthetic capture the essence of your brand, but it should also be pleasing to the eye and consistent throughout the entirety of the site. Websites that look cluttered or outdated will give visitors a poor impression of your agency and could result in them immediately clicking away from your site.

Easy Navigation

It’s also important that your site be easy for visitors to use. This means that your site must load quickly and be accessible on both desktops and mobile devices. Additionally, the information on the site should be organized logically and should be easy to get to. If your agency’s site is difficult to use, then visitors will have no qualms leaving it in favor of a competitor’s more navigable website.

Value to the Visitor

Finally, your agency’s website must offer information and insights that are actually useful to its visitors. This means that your agency’s services should be laid out logically and explained in clear, concise language. Additionally, the best sites also include sections that offer visitors industry insights, advice, and other valuable information. Not only will useful content attract more visitors to your site, but the continued creation of such content will establish your site as a trusted resource for consumers.  This will keep potential clients coming back time and time again.

These are some of the components that you need to consider when developing your insurance agency web design strategy. Do you need assistance with creating and maintaining a successful site for your agency? Then turn to the experts at GTK Analytics. Our dedicated team is ready to assist you with all your needs. From web design and development to digital marketing strategies, we have you covered. Contact us to get started today.

Digital Marketing

 Casey Preston

Casey Preston

Casey Preston is the Founder & CRO of Stratosphere, a leading insurance online marketing agency based in California. He is an experienced C-level Executive with a demonstrated history of multi-million dollar sales production in the SaaS and Digital Marketing industries. He is a dynamic speaker and loves talking about growth strategies for independent insurance agents and agencies. You can find him on LinkedIn.

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