How To Make Your Insurance Website Competitive

By: Casey Preston

March 16, 2020

A competitive website design is a vital part of your marketing plan in today’s digital world.

We all know how tough the insurance industry can be. Competing with thousands of other insurance agencies can seem daunting, but there are plenty of ways to help your agency stand out from the crowd. The first thing you should do is recognize how important your digital presence is to your marketing strategies. Web users need to be able to find your site and navigate their way around to find the information they need. Smart and stylish insurance website design is more important than ever. Take a look at some of the best ways you can make your insurance website more competitive. 

  • Search Engine Optimized Website

    You can have the most beautiful website, but if it isn’t correctly optimized, no one will find it. Search engine optimization (SEO) helps your website show up on the first few pages of results on search engines. Some simple ways to improve your SEO ranking is to produce strategic content, use relevant keywords, and label your images with alt text. 

  • Visually Stunning User Interface

    Your website not only needs to function well, but it needs to look good. Visually pleasing website design and branding can help your agency stand out from the crowd by creating a professional impression. You want to draw visitors in with high-quality images, complementing colors, and easy-to-read fonts. Keep your site up-to-date with the latest trends for design to stay ahead of the competition.

  • Compelling Webpage Content

    Now that a visitor is on your site and intrigued by its stunning design, you want to keep them on the page for longer by producing quality content. Feature informative, well-designed pages about your company and products. Having a blog that highlights your expertise and knowledge in the industry paints your company as a thought leader.

Do you need help creating the perfect site for your insurance company? If so, then turn to the experts at Stratosphere. Our digital marketing and website development teams are ready to bring your online vision to life.

Website Design

 Casey Preston

Casey Preston

Casey Preston is the Founder & CRO of Stratosphere, a leading insurance online marketing agency based in California. He is an experienced C-level Executive with a demonstrated history of multi-million dollar sales production in the SaaS and Digital Marketing industries. He is a dynamic speaker and loves talking about growth strategies for independent insurance agents and agencies. You can find him on LinkedIn.

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