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Why is Brand Strategy Important for Insurance Agencies?

By: Meg Morgan

December 15, 2020

Businesses want a brand that performs. They want to stand out from the crowd, capture their customers’ undivided attention, and see a return on investment. However, before insurance agencies start thinking about achieving results, you need to start with getting your brand strategy right. 

Why do I need a brand positioning statement?

The old saying still holds true today: If it’s not written down, it doesn’t exist. That applies to a lot of things, including your insurance agency’s brand positioning. Your insurance agency’s brand positioning sums up why it exists. It defines what it is that makes your brand what it is, what sets it apart, and how you want your customers to perceive it. After all, if you can’t clearly communicate what makes your brand different, how will anyone know? Your agency message should empathize with the audience and offer a solution for their pain points. 

What should I include in a brand strategy?

All communications from your business should completely encapsulate your brand strategy. It should sound like your business, and all texts should resonate with your brand positioning. When thinking about your brand strategy, consider the following:

  • If you have a brand strategy, make sure it’s as effective as possible. Test it out on customers, employees, and vendors. 
  • Build your brand around emotional benefits by determining which benefits are the most important to each of your customers. 
  • Define your brand personality, story, and positioning statements with all documents in mind. 

Do you have questions about how to develop your insurance agency’s brand strategy? If so, then contact the experts at Stratosphere. We are ready to assist you with your online presence and marketing needs today.
 

Marketing Strategies

Meg Morgan

Meg Morgan

Meg is a Senior Account Manager at Stratosphere who communicates, engages, and collaborates with her clients on monthly marketing and SEO services, as well as new marketing strategies, initiatives, and client-specific goals. She is passionate about building strong relationships, identifying new opportunities, and helping her clients grow. In her free time, she loves to bake, read historical fiction, cheer on the Chargers and Giants and spend quality time with her husband.

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