When building a content marketing strategy, it’s easy to get tied down to one method or one stream in which to focus. Creating content for different channels can be time-consuming, after all. Your marketing strategy may encompass other areas, such as email marketing, blogging, social media marketing, and more. However, to maximize your results, it’s a good idea to understand how many of these channels work together. Take a look at how blogging and social media marketing work best hand-in-hand.
A great way to drive users back to your website is to promote your blog on social media, providing easy links to blog titles. In this way, you’re curating your own content. Post applicable blog content on social media that will interest your followers. This also makes it easy for those followers to share those posts with their social circles, which helps to expand your reach.
When creating your blog, be sure to include links to your social media accounts in each post. In addition, include hashtags and keywords that unify the content. You can also add buttons that make it easy for those who come to your blog to share a particular post.
Blogging and social media marketing fall under the same bracket of content marketing. However, many businesses consider these two processes as separate entities. When you separate your content on social media and on your blog, your brand becomes disjointed. It becomes disjointed, and what you are publishing on social media is not in sync with what you’re publishing on the blog. These two practices work best hand-in-hand.
Rather than leave the two strategies separate, combine social media marketing and blogging to reach and engage a larger audience.
Content marketing can be time-consuming and effort-intensive to reap the rewards. Sounds like a lot of work? Hire the right team of professionals to assist you. At Stratosphere, we know what your audience wants. Our highly trained team is ready to assist you with all your content marketing needs. Contact us today at (818) 338-6700 to see how we can help your agency.
