Web Design Trends for Insurance Brokers in 2025

Is Your Website Ready for 2025?

Insurance brokers are facing increased digital competition.
🚀 A modern, conversion-focused design is no longer optional — it’s essential.

Trend #1 – Clean, Minimalist Layouts

• Decluttered designs increase user trust and time-on-site.
• Emphasis on white space, simple fonts, and clear CTAs.

🧭 Clean navigation builds confidence in your agency’s professionalism.

Trend #2 – Hyper-Personalised User Experience

• Use geolocation to show local office info.
• Dynamic content for different insurance products based on user profile.

👤 Personalisation improves engagement and conversions.

Trend #3 – ADA Compliance & Accessibility

• Insurance sites must be inclusive for all users.
• Screen reader support, contrast-friendly colours, keyboard navigation.

⚖️ Compliance isn’t just legal — it builds trust.

Trend #4 – Interactive Quote & Policy Tools

• Use calculators, policy wizards, and instant quote forms.
• Increase lead generation through engaging functionality.

💡 Stratosphere’s lead-gen forms are mobile-first and easy to customise.

Trend #5 – AI-Optimised Content Layouts

• AI-based structure enhances SEO and improves readability.
• Supports Google’s evolving search algorithms.

🧠 Part of our AI Search Marketing bundle at Stratosphere.

Trend #6 – Integrated Reviews & Testimonials

• Build credibility with real-time review feeds and customer stories.
• Use sliders, carousels, and trust badges.

🌟 Our ORM platform feeds reviews directly into your site.

Keep Your Agency Ahead of the Curve

Your website is your #1 digital sales tool. Make it work harder for you. Ready for a Website Makeover?