Top 3 Local SEO Mistakes Insurance Agents Make

Struggling to Rank Locally?

📉 Poor local visibility is costing you leads.

Let’s fix that by avoiding these 3 common SEO mistakes.

Mistake #1 — Inconsistent NAP Details

📌 NAP = Name, Address, Phone Number

❌ Inconsistencies confuse Google with other crawlers and hurt rankings.

✅ Fix: Ensure your Google Business Profile, website, and all listings have identical information.

Mistake #2 — Neglecting Online Reviews

📝 Positive reviews boost local rankings and trust.

❌ Ignoring reviews = missed opportunities to engage potential clients.

✅ Fix: Actively request reviews, respond promptly and professionally to all feedback to build trust and improve your local SEO.

Mistake #3 — Thin/Lack of Localized Content

🗺️ No content targeting your city or service area?

❌ You’re invisible to nearby prospects.

✅ Fix: Add local service pages, focus on local events, community news, and area-specific insurance needs to attract local clients.

Avoid these pitfalls!

📈 Better local SEO = more phone calls, and form fills.

💬 Improve your local search ranking and reach more clients.