The Do’s and Don’ts of Digital Marketing for Insurance Agents

Mastering Digital Marketing Starts Here

Insurance agents often waste time and money on ineffective strategies.
✅ Learn what works — and what to avoid — in under 10 slides.

✅ DO – Focus on Local SEO

• Optimise your Google Business Profile.
• Ensure NAP consistency across directories.
• Target city-level keywords in page titles and content.

📍 Visibility in the map pack = More phone calls.

❌ DON’T – Ignore Your Website

• Outdated, slow, or non-mobile websites hurt conversions.
• Users judge credibility within 0.05 seconds.

🧱 Your website is your digital storefront. Treat it like one.

✅ DO – Build Trust with Reviews

• Actively request Google reviews post-policy sale.
• Showcase testimonials on landing pages and emails.

🌟 Social proof increases inquiry rates.

❌ DON’T – Rely Solely on Paid Ads

• Ads are great, but without organic visibility, your cost-per-lead skyrockets.
• Neglecting SEO and content = missed long-term growth.

💸 Balance your marketing mix.

✅ DO – Use Targeted Content to Educate

• Create blogs, videos, and guides on policies, claims, and FAQs.
• Build trust while ranking for more keywords.

🎥 Stratosphere helps agencies build content strategies that convert.

❌ DON’T – Use Generic Stock Content

• Google penalises duplicate or low-value content.
• Insurance is personal — your content should be too.

🧠 Custom content drives more engagement and rankings.

✅ DO – Track KPIs Religiously

• Monitor traffic, leads, bounce rates, and conversions.
• Adjust campaigns monthly using actionable insights.

📊 Without data, you're guessing. With it, you're growing.

Stand Out in a Crowded Insurance Market

Avoid rookie mistakes and follow proven strategies that work.
💼 We’ve helped 200+ insurance agents grow with digital marketing.

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